Protecting brands and designs across borders.
Overview
Brands and industrial designs are among a company’s most valuable assets. In an increasingly interconnected marketplace, effective protection requires coordinated strategies that account for diverse legal systems, regional treaties, and international standards.
Our firm helps clients secure, enforce, and commercialize their trademarks and industrial designs across Latin America, the Andean Community, and global jurisdictions. With experience advising on WIPO’s Design Law Treaty process and deep knowledge of regional IP frameworks, we provide clients with forward-looking, comparative, and practicalprotection strategies.
Our Services
Trademark Registration & Portfolio Management
- Comprehensive trademark searches and clearance
- Registration and prosecution in Colombia, the Andean Community, Latin America, the U.S., and Europe
- Multi-jurisdictional portfolio strategy and maintenance
- Renewal management and defensive filings
Industrial Design Protection
- Filing, registration, and prosecution of design applications
- Comparative guidance on design protection across Andean, EU, and international regimes
- Analysis of novelty, individual character, and trade dress issues
- Advising on emerging global standards from WIPO and regional frameworks
Enforcement & Opposition Proceedings
- Trademark and design infringement actions
- Opposition and cancellation proceedings before IP offices
- Border enforcement and customs measures
- Anti-counterfeiting strategies for global brands
Brand Commercialization & Transactions
- Licensing, franchising, and merchandising agreements
- Co-branding and design-collaboration negotiations
- Due diligence for acquisitions and brand transfers
- Strategies for protecting brand identity across digital platforms
Unfair Competition & Trade Dress
- Enforcement of non-registered rights
- Comparative analysis of trade dress protection
- Legal strategy to prevent consumer confusion and reputation harm
- Protection against imitation and parasitic copying
Who We Serve
We work with a broad range of brand- and design-driven clients, including:
- Consumer products and retail companies
- Fashion and design studios
- Technology and digital-platform companies
- Manufacturers and industrial producers
- Startups launching brand-driven products
- Marketing and creative agencies
- Exporters and international distributors
- Foreign law firms seeking local counsel or comparative expertise
Our Distinctive Approach
Cross-Border Expertise
We advise on trademark and design protection strategies that integrate Andean Community law (Decisions 486 and 351), national legislation across Latin America, and global regimes.
Insight From WIPO Treaty Work
Participation in international design-law harmonization processes (such as the WIPO Design Law Treaty) enables us to anticipate shifts in global policy and emerging standards.
Comparative Perspective
We place regional protection in global context — comparing EU design law, U.S. trade dress, and Andean frameworks to offer optimized strategies for international clients.
Integrated Brand & Design Strategy
We align trademark and industrial design protection with broader business goals, commercialization plans, and digital presence.
Representative Engagements
- Advised a multinational consumer brand on design and trademark protection across Colombia, Peru, and Ecuador.
- Represented a technology startup in securing multi-jurisdictional trademark protection in the Andean region.
- Supported a fashion company in enforcing design rights and preventing copycat products in local markets.
- Developed a brand and design commercialization strategy for a Latin American creative agency.
- Conducted comparative analysis of design protection options for a European manufacturer expanding into LatAm.
Contact Us
For trademark strategy, industrial design protection, or cross-border brand enforcement,
email us at: info@andresizquierdo.com
Legal Innovation for a Digital, Regulated World. 